A vibrant and pop-infused brand identity designed for Next Taste, an innovative street food festival held at Parco Lambro. The project invites visitors to taste the food of the future by merging culinary innovation, sustainability, and multiculturalism into an accessible, lively, and engaging community experience.

As the Art Director, I developed the entire visual ecosystem centered around the payoff “Assapora il domani, oggi” (Taste tomorrow, today), capturing the essence of a future that is already present and edible. The visual language features a bold color palette and an iconic logo system, including a minimalist ‘X’ sub-mark inspired by two crossed forks, optimized for smaller formats and event merchandising. The comprehensive brand execution covers institutional promotional materials, a customized typography system, and a complete wayfinding and signage kit tailored for the park’s layout—including dedicated icons for food trucks, chill areas, water refill stations, and themed gastronomic zones